Entrepreneur in South Africa

Web Marketing Manager GECAD - Adriana Iordan

Part 1 - Cine este Adriana Iordan ?



Part 2 - Care sunt castigurile unei bune experiente web? ?



Part 3 - Ce ar trebui sa stie un om de afaceri care ia in considerare onlineul? ?



Part 4 - Cum isi foloseste Avangate siteul ?



Part 5- Activitatea cu cel mai mare impact si cel mai mic impact

Alege start-up, nu stop-down!

Criza financiara, previziunile deloc optimiste pe care specialistii le au pentru retailul online in 2009, dar si primele semne de faliment care au aparut deja in industrie ii fac pe intreprinzatori sa se gandeasca de doua ori inainte sa ia decizia de a deschide un magazin online.

Totusi, cu un plan de afaceri bun, cu intelegerea faptului ca finantatorii vor sa-si micsoreze cheltuielile, cu o buna cooperare cu importatorii, distribuitorii, in colaborare cu acestia fiind elaborate strategii comune de promovare, antreprenorii din e-commerce pot face bani.

“Deschiderea unui magazin online, chiar si in timp de criza, este o idee excelenta. Este un nou canal de distributie, de fidelizare, de crestere a vanzarilor, cu posibilitati de cross-sale. Cred ca si momentul este bun pentru start-up, in contextul in care toata lumea inregistreaza o stagnare (stop-down). A fi diferit poate insemna a fi castigator”, a declarat pentru Antreprenor Madalin Matica, director pentru operatiuni europene al companiei DotCommerce Ltd.

Acesta considera ca, in conditiile in care vor exploda falimentele in retailul online, romanii nu trebuie sa se lase descurajati, pentru ca aceasta “realitate dura” se poate explica printr-o schimbare, printr-o distrugere creativa.

“Exista o teorie economica prin care este identificata o dezvoltare in gradul marit de falimentare, «Creative Destruction». Trebuie sa moara unele companii, pentru ca altele noi sa apara. Nu stiu daca este un darwinism economic, dar este o realitate indubitabila”, afirma Matica.

In aceasta perioada de criza, deschiderea unui magazin online de apartament poate fi sortita esecului, crede Marius Visan, director de dezvoltare al PC Garage, care insa ii sfatuieste pe cei care vor sa deschida un astfel de business sa investeasca in el in jur de 300.000-400.000 de euro si sa aiba un business plan foarte bun, daca vor sa aiba sanse de reusita.

“Succesul se datoreaza faptului ca, in aceasta perioada, multi importatori cauta noi parteneri, pentru a misca stocurile existente. Un partener cu potential poate deveni, intr-un timp foarte scurt, un partener cu cele mai bune conditii. Singurul sfat pe care pot sa il dau este legat de cheltuielile facute. Nu cheltuiti bani pe proiecte care nu aduc beneficii pe termen scurt si mediu”, precizeaza Visan.

Mai pesimist este Marius Ghenea, presedinte al PCfun.ro. El le recomanda anteprenorilor care au intrat sau vor sa intre in domeniul online, in acest an, sa faca o analiza foarte serioasa a situatiei. Cei care nu au demarat inca afacerea ar trebui sa astepte, crede acesta, pentru a vedea intregul efect al crizei financiare inainte de a se lansa intr-o iniþiativa riscanta. Ghenea ii sfatuieste pe antreprenorii care nu dispun de finantarea necesara pentru a trece de criza sa se gandeasca la varianta de a inchide afacerea sau, cel putin, sa incerce o solutie de “conservare”, astfel incat pierderile deja acumulate sa nu se amplifice.

“O alta solutie posibila, dar care poate fi aplicata numai de site-urile care au o valoare certa, ar fi vanzarea catre investitori care inteleg domeniul si care sunt pregatiti sa investeasca pe termen mai lung. Cu o conditie - sa existe asemenea cumparatori, deoarece, din pacate, intr-o perioada de criza, totul este de vanzare cu discount, inclusiv companiile si afacerile, insa nu prea mai sunt cumparatori”, spune Ghenea.

Intr-o epoca a globalizarii, suntem afectati cu totii de criza financiara. Reprezentantul DotCommerce afirma ca retailul este influentat de criza din cauza scaderii consumului populatiei. El considera ca descresterile vor accelera, in special prin modificarea mentalitatii consumatorilor. Matica afirma ca in orice criza exista solutii si-i sfatuieste pe antreprenori sa se orienteze catre clienti si catre fidelizarea acestora.

“Exista multe solutii si idei in zona de fidelizare: carduri, puncte cadou, promotii exclusive, cresterea gradului de satisfactie prin cresterea nivelului de profesionalism al personalului. Cred ca trebuie realizat un mix din aceste solutii si gasite formulele adaptate fiecarui retailer. Nu exista o reteta care sa functioneze la toata lumea”, precizeaza Matica.

Pentru acest an, Ghenea prevede o “epidemie a falimentelor” in industria online, in februarie-martie, explicand ca urmeaza o perioada in care scadentele la furnizori vor fi maxime, iar veniturile vor fi in scadere.

Pe de alta parte, el spune ca online-ul se confrunta si cu o criza a increderii, afacerile pe internet urmand sa nu mai fie sustinute cu prelungirea termenelor de plata sau cu reesalonarea datoriilor la furnizori sau la banci. In cel mai bun scenariu, specialistii romani se asteapta la cresteri moderate sau chiar la stagnari pentru e-retailul local, in acest an.

Clientul e stapanul!

• Retailul online romanesc va fi lovit de criza, mai ales prin scaderea consumului populatiei. Descresterile se vor accelera si din cauza modificarii mentalitatii clientilor. Este momentul ca retailerii sa se focuseze pe cresterea satisfactiei clientilor si pe fidelizarea acestora.
• Pastrati-va clientii! Chiar daca va scadea consumul, acesta nu se va opri. Incercati sa intelegeti noua dinamica a vanzarilor si sa modificati oferta in zona de reducere a costurilor. Oamenii vor sa-si micsoreze cheltuielile. Ii puteti ajuta? La fel si companiile. Exista metode de a face bani, generand economii pentru clienti.
• Pretul va face diferenta in perioada de criza si doar politicile clare si sustinute de reducere a costurilor pe online pot genera economii.
• Antreprenorii au nevoie de o mai buna cooperare cu importatorii, distribuitorii, cu care pot elabora planuri comune de promovare.
• Fidelizati-va clientii! Exista multe scoli si idei in acest sens: carduri de fidelizare, puncte cadou, promotii exclusive, cresterea gradului de satisfactie, prin cresterea nivelului de profesionalism al personalului. Trebuie realizat un mix al acestor idei si gasite formulele adaptate fiecarui retailer.
• Cei care au intrat deja pe piata online, dar nu mai au finantarea necesara, ar fi bine sa se gandeasca la varianta de a inchide afacerea sau, cel putin, la solutii de “conservare”, astfel incat pierderile deja acumulate sa nu creasca si mai mult.

Ce presupune un start-up pe online

• Antreprenorii care vor sa intre in domeniul online in acest an ar trebui sa faca o analiza foarte serioasa a situatiei. Unii specialisti sunt de parere ca ar fi mai bine sa nu se grabeasca si sa astepte, pentru a vedea intregul efect al crizei financiare.
• Deschiderea unui magazin online presupune o investitie de 300.000-400.000 de euro si, pentru a avea sanse de succes, trebuie sa aiba un plan de afaceri foarte bun.
• In aceasta perioada, multi importatori cauta noi parteneri, pentru a misca stocurile existente.
• Nu cheltuiti bani pe proiecte care nu aduc beneficii pe termen scurt si mediu.
• Aduceti un plus de servicii clientilor, astfel incat ei sa fie multumiti. PC Garrage ofera clientilor care vor aduce, pana pe 31 martie, la sediul firmei un televizor sau un monitor vechi, functional sau nefunctional, o reducere de 100 de lei la achizitionarea unui monitor nou.
• Principalul factor care afecteaza retailul online este cursul valutar. Deprecierea leului in raport cu euro face ca preturile sa creasca. Un calculator care costa, in decembrie, 1.500 de lei, acum costa 1.700 de lei.

Toate drepturile rezervate standard.ro - Andreea Budica: http://www.standard.ro/articol_77859/alege_start_up___nu_stop_down.html

10 calitati ale viitorului Warren Buffett

Daca asa arati cand muncesti, gandeste-te de doua ori inainte sa devii om de afaceri!

Unora dintre noi le place sa fie angajati: sa li se spuna ce sa faca, sa li se plateasca un salariu in fiecare luna, sa nu isi bata capul cu responsabilitatile unui sef.

Altii prefera sa fie independenti, sa isi asume riscuri, dar si meritele reusitei, asa ca investesc intr-o afacere proprie.

Esti sau nu esti om de afaceri?

Iata calitatile pe care ar trebui sa le aiba antreprenorul ideal:

1. Disciplina: De astazi lucrezi pentru tine. Asta nu inseamna ca poti veni la lucru dupa pranz ca sa pleci acasa doua ore mai tarziu. Trebuie sa iti stabilesti un program strict si sa-l respecti. Multi dintre antreprenorii de succes fie incep ziua de lucru la cantatul cocosilor, fie o termina spre miezul noptii.

2. Optimism: vei avea zile bune, dar vor fi si zile cand clientii te vor suna furiosi, contabila te va anunta ca ai conturile goale, oamenii isi vor da demisia. Treci mai departe! Nu le lua personal si nu petrece toata ziua plangandu-te. Antreprenorii de succes nu-si pierd nici vremea, nici cumpatul.

3. Putina zgarcenie: Ca sa nu ramai falit la doua luni dupa lansarea afacerii sau la prima luna mai dificila trebuie sa stii cand si cum sa strangi cureaua.

Antreprenorii de succes investesc mai intai in afacerea lor si apoi in haine, calatorii, masini. Nu se culca pe-o ureche la primele castiguri ca sa se imprumute apoi la primul obstacol.

Ai castigat mai mult luna asta? Investeste cat e necesar si restul pune-i intr-un cont pentru zile negre.

4. Integritate: Nu se asteapta nimeni de la tine sa fii Zeus in persoana, intotdeauna la timp, mereu cu solutii, pururi disponibil. Cand nu ii poti multumi sau ai dat-o in bara de-a dreptul, recunoaste. S-ar putea sa fie mai ingaduitori decat daca ii minti continuu sau ii ceri secretarei sa le spuna ca esti in vacanta in Venezuela.

Cand esti pe picioarele tale, reputatia e cruciala. Nu ai imaginea unui grup mare in spate, nici un sef care sa iti salveze pielea. Tu esti si grupul, si seful. Orice faci se reflecta asupra firmei tale.

5. Incredere in tine: Care este diferenta intre un om de vanzari increzator, convins ca are cel mai bun produs si gata s-o demonstreze si un altul care nici el nu crede ce zice? Diferenta este in banii pe care ii va avea fiecare dintre cei doi in buzunar la finalul lunii.

Nu-ti fie jena sa iti lauzi produsele si sa-ti faci singur reclama; si companiile fac acelasi lucru, doar ca la un alt nivel.

6. Abilitati de organizare: Cand ai trimis facturile? Cui? Cat ai platit? Cine iti este dator? Cat? Ce profit ai avut luna trecuta? Cat trebuie sa castigi luna aceasta ca sa iti poti plati toate facturile? Ce impozite trebuie sa platesti?

Intotdeauna trebuie sa stii unde iti sunt banii si cum trebuie sa ii folosesti. Sunt banii tai, nu ai unei companii oarecare. Telefoanele in plus, articolele de birotica scumpe, masina care consuma cat un tractor – le platesti din banii tai acum!

7. Motivatia: Nu ajungi nicaieri fara motivatie. Daca te uiti cinci ore pe zi la televizor in loc sa iti bati capul cu firma, sigur nu vei ajunge in topul Forbes al celor mai bogati antreprenori.

Fa cat de mult poti in fiecare zi, nu stii niciodata cum va fi ziua de maine. Cu cat esti mai prompt, cu atat vor fi mai multumiti clientii. Cu cat sunt mai multumiti clientii, cu atat cresc sansele sa duca vorba mai departe si sa iti aduca si altii noi.

8. Flexibilitate: Trebuie sa te adaptezi usor, dar sa fii si strict in anumite privinte: calitatea serviciilor pe care le oferi, programul de lucru, interactiunea cu clientii, tarifele pe care le vei practica. Oricat de insistenti ar fi unii clienti, exista intotdeauna lucruri care se pot negocia si reguli care nu se schimba.

9. Echilibru: Daca esti workaholic si pleci de la lucru ultimul, dar vii mereu primul, vei obosi repede si, cu tine, si afacerea ta. Daca esti prea relaxat, o sa-ti stea si profiturile cum stai si tu – pe loc.

Incearca sa gasesti calea de mijloc si sa gandesti pe termen lung: nu te epuiza astazi ca sa stai la pat maine si poimaine, dar nici nu lasa pe luna viitoare plata salariilor de azi.

10. Abilitati de comunicare: De ce esti cel mai bun? Cum ma poti ajuta? De ce ai preturile asa de mari? Cand clientii iti pun intrebari, nu trebuie sa cazi pe ganduri scarpinandu-te in crestet.

Comunica, argumenteaza, convinge! Pune si tu intrebari, cere feed-back, da telefoane ca sa intrebi clientii daca sunt multumiti.

Deci ai sau nu stofa de om de afaceri? Fii sincer! Daca nu ai, accepta realitatea inainte sa pierzi un sac de bani in afaceri ratate. Daca ai, da-ti demisia si devino independent! Uneori aruncatul cu capul inainte este exact ce-ti trebuie!

Articol Solvabil.ro Toate drepturile rezervate.

Steve Jobs demos Apple Macintosh, 1984

Comertul online creste, in ciuda crizei financiare

Comertul electronic va continua sa creasca in acest an, in ciuda crizei financiare, crede Marius Ghenea, proprietarul magazinului online PCFun.ro.

Potrivit spuselor sale, numerosi jucatori vor iesi de pe piata, relateaza Business Standard.

"Cei care vor rezista pe piata vor realiza probabil cresteri importante. Multi jucatori de pe piata, crescandu-si cifrele de afaceri, nu au facut decat sa isi creasca si pierderile, cel mai important exemplu fiind chiar cel mai mare jucator de pe piata", afirma Ghenea.

Cel mai mare magazin online din Romania este eMag.ro si anunta, pentru sfarsitul anului trecut, vanzari de 110 milioane de euro, in scadere fata de estimarile de 150 milioane de euro. De asemenea, reprezentantii companiei au anuntat ca vor concedia 50 de angajati, ca urmare a evolutiilor negative de pe piata.

O solutie pentru proprietarii de astfel de magazine, ce au probleme financiare, ar fi vanzarea afacerii, sau chiar inchiderea, pentru ca pierderile sa nu creasca si mai mult, crede proprietarul PCFun.ro

"O alta solutie posibila, dar numai pentru site-uri care au o valoare certa, ar fi vanzarea catre investitori care inteleg domeniul si care sunt pregatiti sa investeasca pe termen lung", spune Ghenea.

Omul de afaceri estimeaza un rulaj de 19,5 milioane de euro pentru acest an, in crestere cu 50 de procente fata de 2008. PCFun intentioneaza sa achizitioneze doua site-uri de comert online in 2009. In primele noua luni din anul trecut, compania a inregistrat o cifra de afaceri de 5,5 milioane de euro.
SURSA: http://www.ziare.com/Comertul_online_creste__in_ciuda_crizei_financiare-625066.html

Ne pregatim sa aplicam pentru Seedmoney | Elevator Pitch

Christian The Lion - Reunited - From "The View"

Google Website Optimizer |

Original article

[…] Google posted a video of Colonial Candle’s experience in website testing and landing page optimization, which helped boost their sales by 20% (yes, even in this economy). I know when reading a blog, things like landing page testing can seem very cerebral if you’ve never done it before.

So, check out this video to get a visual sense for what testing can do for your site:

From: http://www.liviutaloi.ro/

Nofollow in ecommerce site

Here : Killer SEO Trick only 1% of Online Retailers Use by Linda Bustos

Stephan Spencer wrote an excellent article for Search Engine Land last week that explains how you can use the rel=nofollow attribute on your internal links to control the flow of “Page Rank” throughout your site. If this is all Greek-geek to you, I’ll explain in a moment what this means. But you should read this post because this is one white-hat SEO tactic that hasn’t been milked to death by all your online retail competitors. Out of Internet Retailer’s Hot 100 online stores, Stephan found only one using this technique, and even that store could go a bit further with it.

Page Rank (think Larry Page) is Google’s way of assigning authority to a web page. Your home page is likely to have the highest Page Rank because it’s linked to more often by other websites than your other pages. Page Rank flows between pages on your own site, flows in from other sites’ links to you and “leaks” through links to other sites. If you need more information on this, check out SEOMoz’ Whiteboard Friday on the subject.

Sculpting Page Rank is really plugging up leaks that don’t need to be there, and controlling the flow of “link juice” within your site, sending more juice to important pages like product pages and cutting off unnecessary pages (that you don’t need to rank in search engines) like contact, view cart, privacy policy, terms and conditions and so on.

When you selectively add rel=”nofollow” to links like “add to cart,” “buy now,” “submit,” for example, you tell search engines not to follow the link as they crawl your site and not to include the link in the overall (and highly complex) Page Rank calculation.

Stephan found that outdoor gear retailer Altrec was the only Hot 100 retailer that uses nofollow on sizes, expanded views, duplicate pages, and hot links which has won Altrec top placement on a number of keywords for category and product pages. Stephan found some product pages with Page Rank of 4, higher than many websites’ home pages! But Stephan suggested Altrec could go a bit further by nofollowing “Today’s Deal” and “Give Us Your Feedback” among others.

Sears, for example, has thousands of product pages. Some of its Web 2.0 goodies use javascript links which don’t pass Page Rank anyway, so not to worry. But it does follow links like “Add to Wishlist” — for every product page! NOT necessary. If you use the site: command in Google (to show you if a page is indexed), the URL for adding a Black Craftsman 4-Drawer Ball-Bearing Griplatch Utility Cart “Add to Wishlist” is indeed indexed. It doesn’t need to be.

site:http://www.sears.com/shc/s/p_10153_12605_00959756000P?vName=Tools&cName=Garage+%26+Tool+Storage&sName=Utility+%26+Mechanics+Carts#addToNewWishlist_

You can plug in site:http://www.yourecommercesite.com (use your domain instead here!) to discover what useless pages Google’s found of yours, too.

Here’s a nofollow checklist that is by no means exhaustive:

• Legal Notices
• Privacy Policy
• Order Tracking/Status
• FAQ / Customer Support / Help / Live Help
• Submit Review
• Testimonials
• Contact Us / Feedback
• About
• View Cart
• View All
• Add To Cart
• Add to Wishlist
• Tag This Item
• Click to Verify (VeriSign and HackerSafe seal)
• Register
• My Account / Sign In
• Enlarge Photo / Mulitple Views
• Size Chart
• Shipping Info
• Return Policy
• Careers
• Investor Relations
• Affiliates
• Click to Verify” VeriSign and HackerSafe seals
• Permalink (blog)
• Archive (blog)

It’s important to note that these pages can (and should) still show up for internal searches - customers seeking this information on your site - just not in the major search engines that recognize the nofollow attribute. We know that many online retailers’ internal search already excludes this and users sometimes resort to external search engines to find the information they need, (like “PuppyPalace + international shipping). So if you block off important pages through Page Rank sculpting, be sure they can still be found with internal search.

When you nofollow these types of links, you’ll apply the attribute to the site wide links, but that doesn’t mean you can’t still pass real links to certain pages and get them indexed, either. You can pass real link juice through a site map, or if you have a separate corporate site, you can for example link to your affiliate program page on your ecommerce site from the About Us page on your corporate site.

Though this all sounds complicated, it’s one of the easiest and ways to optimize your site for search engines and can really help you capitalize on long-tail traffic and gives you a competitive advantage.

25 eCommerce (comert online) SEO Tips

25 eCommerce (comert online) SEO Tips

In some ways, it seems search engines have a grudge against eCommerce sites. Often times, I don’t blame them. Many online stores offer little useful content, including dry manufacturer product descriptions, poor internal linking, and no unique, user generated content. Without a doubt eCommerce (comert online) sites have unique challenges when it comes to SEO. Below I’ve gathered 25 tips that I’ve successfully used while optimizing eCommerce sites in the past.

1. Avoid Manufacturer Product Descriptions: It’s tempting to just copy and paste from the manufacturer’s website, but resist the urge. At the very least, re-write the description in some way to make it unique.
2. Create a SEO Keyword Field in Product Database: Just as every product record in your catalog has a name, price, and other attributes, you should also create a SEO keyword field that is displayed in the title tags, meta tags, and preferably the body as well. As you add products to the site, enter commonly search for keywords in this field. Not everyone will search by the brand name or item number, so this will greatly help your product pages rank for long tail searches.
3. Focus on Singular Keywords on Product Page: As a general rule, I try to optimize for plural keywords on the home page or other SEO landing pages. Focus on singular terms on the product pages by using the SEO keyword field mentioned in step 2.
4. Simple Product & Category URLs: Ideally, URLs should consist of keywords, not useless ID’s or other parameters. If you don’t have the option of using URL re-writing software, at least limit the number of variables passed in the URL.
5. All Products 2 or 3 Clicks from the Home Page: Keep your product pages as close as possible to your greatest source of PageRank. Many sites bury part of their product catalog deep within dozens of pages of categories and subcategories. This can be accomplished by using SEO friendly rollovers or increasing the number of products per page.
6. Unique Title Tags: While it’s debatable whether the company name belongs in the beginning of the title tag, most agree you should not include extra keywords that are repeated in every tag. For example, if you company name was XYZ Travel, include only the company name in title tag, not “XYZ Travel Agency and Vacations.” Use as little duplicate content as possible in order to prevent diluting the value of the rest of the text in the title tag.
7. Unique Keyword Meta Tags: Meta tags, including keywords and description, should be entirely unique on every product page. Though meta content likely doesn’t directly affect your ranking, unique tags will prevent duplicate content penalties. In addition, don’t stuff keywords into your meta tags that aren’t relevant to the specific page they are on.
8. Unique Description Meta Tags: Personally, I like putting the same product description that appears on the product page in meta description tag. This will ensure unique content on each product page.
9. Product Reviews: A great strategy for guaranteeing unique content is displaying user generated content from your customers. Allow customers to review products they’ve purchased or comment on one’s they haven’t.
10. Pass PR Wisely: Obviously, not every page on your site deserves the same link juice. While your Return policy page is important, it likely won’t bring in loads of revenue driving traffic from organic search. Make sure your primary SEO pages, (category and products pages) receive most of the PR flow by capping PR flow on less important links. You can accomplish this via Javascript links, form submit links, the no-follow tag, or the robots.txt file.
11. Internal Contextual Links: Site navigation links don’t tell search engines very much information about the page. Within a paragraph of text, link to a relevant page using keyword rich anchor text.
12. Avoid Session IDs in URLs: Many ecommerce software platforms use cookie-less unique session IDs in the site URLs. Unfortunately, this creates an infinite amount of duplicate content for the SE’s to crawl. There are ways to prevent this using an ethical type of cloaking which serves URLs to spiders without the session ID.
13. Create a Product RSS Feed: Create a product feed and submit it to relevant content aggregators. Google Base accepts an XML like product feed and displays your results for Google Base searches. Product feeds can be a great way of picking up free backlinks directly to your product pages.
14. Product Tagging: With the advent of social media, customers have become accustomed with the concept of tagging. Allow your customers to tag products with their own keywords. When you allow users to tag your products, you’ll likely start ranking for slang keywords that you would have never thought of on your own.
15. Page File Names: If possible, use keyword rich page file names. A page files name such as www.yoursite.com/keyword-phrase-here.html tells Googlebot a lot more than a URL such as www.yoursite.com/?ID=1234.
16. Use iframes for Duplicate Content: If you have repetitive content that must appear on every page, or your product descriptions are not unique, consider placing them inside an iframe with an invisible border. Users will not know that they data technically resides on another page search engines will not penalize you for duplicate content.
17. Links in Product Descriptions: Create keyword rich links from within the product descriptions of one product linking to another. I’ve found this is a very effective strategy for targeting long-tail keywords.
18. Crawl-able Navigation: Avoid JavaScript or css based navigation structures that don’t allow spiders through. If you’re stuck with one, at least duplicate your navigation in the footer of every page with normal hyperlinks. In additional, don’t rely on form based navigation such as drop down lists since the SEs can’t follow them.
19. Don’t Stuff Keywords in your Nav: This is useless and very tacky. Keywords that show up universally in the navigation on every page are not as important as they used to be. Instead, use keyword rich anchor text pointing to your important pages within a paragraph of relevant text.
20. Don’t Use “View” or “More”: On your product category pages, make sure you link to the individual product pages with anchor text that contains more than just words like “View” or “See more”. Vague terms such as these tell spiders nothing about your products.
21. Optimize your Images: With images now popping up in the regular SERPs, every image on your site should be optimized. Make sure all your product images contain unique alt text attributes. By simply populating the alt text with the product and brand name, I’ve seen a huge increase in traffic from Google Image search. In addition, you’re making your site more useable for the vision impaired.
22. Optimize your Internal Site Search: This is more of a usability tip, but it applies perfectly within the context of eCommerce SEO (comert online seo ). Because your visitor found your site via a search engine, they will likely expect your internal site search to work as well. I’ve found that many first time visitors landing your site from a SERP will search for the exact same term they typed into Google.
23. Create Brand Landing Pages: If your site sells branded products that customers may be searching for, setup a optimized landing page for every brand.
24. Use Title Attributes in Links: For all anchor text on your site, be sure to use appropriate title attributes (e.g. (a href="”page.html”">title=”)keywords here”>)) in order to provide search engines more information about what the page contains. Although not nearly as important as the actual anchor text, title attributes are factored into the ranking algorithm in some way.
25. Track Page Yield: In order to determine the effectiveness of your site as a whole, take the number of unique keywords you are found for during a given time period. Then, divide that by the number pages indexed by Google. This will give you your page yield, a good metric for measuring the length of your “long tail.”

Source: http://www.palmerwebmarketing.com/blog/25-ecommerce-seo-tips/